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FOR IMMEDIATE RELEASE
OutdoorTrips.Info Marketing and Solutions Group
|| OutdoorTrips.Info Acquires
SUTTER, Calif., May 01, 2004 (BUSINESS WIRE) --
OutdoorTrips.Info Marketing and Solutions Group Inc., a global leader in
Performance Marketing, today announced that it has acquired the business and
assets of www.outdoorguide.net in cash from privately held Michael Hinkle, a
provider of on-line marketing services.
"This acquisition is both strategic and prudent for
OutdoorTrips.Info," said Ronald Hilbert, President and CEO. "Strategic, because
integrating our search technology into OutdoorGuide.Net provides a stronger
product for our users, while also providing a simple linking platform for
outfitters to receive a higher PageRank by obtaining more incoming "qualified"
links and at the same time driving more traffic to outfitters sites.
Prudent, because OutdoorGuide.Net is expected to produce
positive margin contribution for OutdoorTrips.info 2004." Ronald points out
that even the best linking site today falls short due to the changes in Google
You can list your site on OutdoorGuide.Net and also link to
OutdoorTrips.Info which has more details on what the outfitter offers.
Launching of this Web site (OutdoorGuide.Net) is an
important step in the company's plan to diversify its product offerings and
revenue streams. OUTDOORTRIPS.INFO also meaningfully builds on Ron Hilbert's
leadership in Internet Marketing success by providing Outfitters and Guides
with access to new sources of qualified sales leads. This new opportunity for
Professional Outfitters and Guides will let them take advantage of a high
return on their marketing investment.